Digital Marketing FAQs
We answer the questions that matter most to turf and landscape professionals.
What is TurfTraction?
TurfTraction is a marketing agency built exclusively for green industry professionals, including landscape contractors, lawn care businesses, arborists, and outdoor living experts. We provide a complete Digital Marketing Toolkit designed to help turf pros grow year-round with solutions like lead-generating websites, strategic digital campaigns, marketing automation, and ongoing website management.
As a sub-brand of WT Digital, we bring over 15 years of digital marketing experience to the green industry, combining deep service-business knowledge with powerful tools that support seasonal workflows, visual storytelling, and local lead generation.
What types of businesses do you work with?
We work with a wide range of green industry businesses, including:
- Landscape design and build firms
- Lawn maintenance and fertilization companies
- Tree care and arborist services
- Hardscape and outdoor living specialists
- Commercial grounds management providers
- Landscape lighting and irrigation contractors
Whether you’re a small business trying to grow in your local market or a multi-crew operation expanding across service areas, our strategies are designed to meet your goals and seasonal realities.
How long have you been serving the green industry?
While TurfTraction was officially launched in 2024, our parent company WT Digital has over 15 years of experience building websites and running marketing campaigns for service-based businesses. Our team has developed more than 500 websites and supported long-term growth for clients across multiple industries, with a growing focus on landscape and turf professionals in recent years.
What makes TurfTraction different from other marketing agencies?
Most agencies serve everyone. We don’t. TurfTraction focuses solely on the green industry. We understand your seasonal challenges, your visual storytelling needs, and the importance of converting one-time projects into long-term clients.
What sets us apart:
- Deep specialization in landscape, lawn care, and tree services
- Proven year-round marketing frameworks that work with seasonal demand
- Visual-first strategies that showcase your best work
- Full-funnel solutions from websites and SEO to automation and lead nurturing
- Transparent reporting and long-term partnerships, not short-term fixes
Our mission is to be more than a service provider. We aim to be your strategic partner in growth.
How do you measure success?
We focus on the numbers that drive your business forward, not just vanity metrics. Key performance indicators we track include:
- Lead volume and quality
- Conversion rates from inquiry to sale
- Website traffic growth
- ROI from digital campaigns
- Long-term contract acquisition
All of our reporting is clear and actionable. You’ll always know what’s working, what needs attention, and what to do next. Our transparency builds trust and ensures that our work is aligned with your business goals.
What is your process for creating a marketing strategy?
Our strategy process is grounded in research, personalization, and performance. Here’s how it works:
- Discovery: We learn your business, ideal clients, seasonality, and goals.
- Positioning: We define your unique value and service differentiators.
- Planning: We build a strategy with measurable outcomes and timelines.
- Execution: We deploy campaigns across your best-performing digital channels.
- Optimization: We review performance regularly and refine based on real-time data.
Everything we do is tailored to your business model and growth stage.
Can you integrate with my existing CRM or software?
Yes. We integrate our solutions with the tools you already use to manage your business. Some of the platforms we support include:
- CRMs: Jobber, HubSpot, Salesforce, High Level, Keap
- Scheduling Tools: ServiceTitan, Housecall Pro, FieldRoutes
- Email Platforms: Mailchimp, Constant Contact, ActiveCampaign
- Other Tools: Google Analytics, Meta Business Suite, review management systems
If your software supports integrations, we can likely work with it. Our goal is to help streamline your workflow and connect your website, marketing, and sales efforts into one cohesive system.
Ready to Grow Your Green Industry Business?
Let’s build your path to predictable, year-round growth
Take our free Marketing Traction Assessment and discover where your business could gain the most ground.