Privacy Policy

Last updated: 9/5/2025

Effective date: 9/5/2025

TurfTraction (“we,” “our,” or “us”) operates the website https://turftraction.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with our marketing communications.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide Directly

Contact Information: Name, email address, phone number, mailing address
Business Information: Company name, website, industry details, revenue information
Communication Records: Messages, inquiries, and correspondence with us
Account Information: Username, password, and account preferences
Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

Information Collected Automatically

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
Location Data: General geographic location based on IP address
Cookies and Tracking Technologies: See “Cookies” section below

Information from Third Parties

Lead Generation Partners: Information from business directories, referral partners, and lead generation services
Social Media: Public profile information when you interact with our social media pages
Analytics Providers: Website usage statistics and performance data

How We Use Your Information

We use your information for the following purposes:

Service Delivery

Provide, maintain, and improve our marketing services
Process payments and manage billing
Communicate about your account and services
Provide customer support and technical assistance

Marketing and Communications

Send promotional emails, newsletters, and marketing materials
Deliver targeted advertising and personalized content
Conduct marketing campaigns via SMS, email, and other channels
Analyze marketing effectiveness and customer engagement

Business Operations

Analyze website usage and improve user experience
Conduct research and analytics to enhance our services
Prevent fraud and ensure security
Comply with legal obligations and enforce our terms

Legal Basis for Processing (GDPR/CCPA Compliance)

Consent: When you provide explicit consent for marketing communications
Contract Performance: To deliver services you’ve purchased
Legitimate Interests: To improve our services and conduct business operations
Legal Compliance: To meet regulatory and legal requirements

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist with:

Payment processing (Stripe, PayPal)
Email marketing (Mailchimp, ActiveCampaign)
CRM and automation (GoHighLevel)
Analytics (Google Analytics, Facebook Pixel)
Customer support and chat services

Business Transfers

Information may be transferred in connection with mergers, acquisitions, or sales of business assets.

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

With Your Consent

We may share information for other purposes with your explicit consent.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies:

Essential Cookies

Required for basic website functionality and security.

Analytics Cookies

Help us understand how visitors use our website (Google Analytics, Hotjar).

Marketing Cookies

Enable targeted advertising and marketing campaigns (Facebook Pixel, Google Ads).

Preference Cookies

Remember your settings and preferences for future visits.

You can control cookies through your browser settings. Disabling certain cookies may limit website functionality.

Data Retention

We retain your information for as long as necessary to:

Provide ongoing services
Comply with legal obligations
Resolve disputes and enforce agreements
Fulfill legitimate business purposes

Typically, we retain:

Contact Information: Until you request deletion or unsubscribe
Usage Data: Up to 24 months
Payment Records: As required by tax and accounting regulations
Marketing Data: Until you opt out or request deletion

Your Privacy Rights

Depending on your location, you may have the following rights:

General Rights

Access: Request information about data we collect and process
Correction: Update or correct inaccurate information
Deletion: Request deletion of your personal information
Portability: Receive your data in a structured, machine-readable format
Objection: Object to certain processing activities

Communication Preferences

Email Unsubscribe: Click unsubscribe links in our emails
SMS Opt-out: Reply STOP to text messages
Marketing Opt-out: Contact us to opt out of all marketing communications

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, sold, or disclosed.

To exercise your rights, contact us at [email protected].

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Encryption of data in transit and at rest
Regular security assessments and updates
Limited access to personal information
Secure payment processing through certified providers

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where our servers and service providers are located.

Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

Posting the updated policy on our website
Sending email notifications to registered users
Providing notice through our services

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

TurfTraction
4472 Spalding Dr. #433
Norcross, GA 30092
Phone: (770) 691-6013
Email: [email protected]

Compliance Information

This Privacy Policy is designed to comply with applicable privacy laws, including:

General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
CAN-SPAM Act
Telephone Consumer Protection Act (TCPA)